“The book written by Bidur Dhaul and Enver Yücesan on supply chain management is a must read for customer facing staff in any commercial organization. It explains in simple terms the essence of supply chain management, offers pragmatic tips for focused improvement and underlines the important role that sales people have to play to drive supply chain effectiveness and –efficiency and turn it into a source of competitive advantage”.
----------Ronald de Jong (Chief Market Leader and Member of the Executive Committee, Royal Philips Electronics NV)
“A must read. A critical topic for succeeding in current and future environment, very well covered by a practicing manager and an academic”
------Rajeev Chopra (Managing Director and Vice Chairman, Philips Electronics India limited)
Enver Yücesan and Bidur Dhaul present an exceptionally lucid and sophisticated framework to help sales teams understand modern global supply chains. This book explores key principles to offer a clear guide to operational excellence. The authors regard the supply chain as an ecosystem inhabited by various rational, yet independent, stakeholders whose cooperation often must be managed informally. To meet such challenges, Yücesan and Dhaul marshal ideas rooted in their formidable experience as practitioners and scholars. In fact, one of this book’s strengths is how it synthesizes diverse information to connect the quantitative aspects of supply chain management with the collaborative knowledge needed for superior operations. Generously supported by practical examples, the text is an invaluable resource for salespeople — or anyone — seeking to understand supply chain better.
----------Dipak C. Jain (Dean, INSEAD Business school )
“This book is simple in narrative yet holistic in explaining the fundamental concepts and tools
of Supply Chain not only to the Sales professionals (primary target) but also to all the Non
Supply Chain managers. It deals with both the hard and soft aspects admirably highlighting the
importance of SIOP on one hand and the role of Collaboration on the other. It is a very good
read for all young managers across Business segments and categories.”
-----------Sudhanshu Vats, Vice President - Laundry South Asia and Radiant, Unilever.
of Supply Chain not only to the Sales professionals (primary target) but also to all the Non
Supply Chain managers. It deals with both the hard and soft aspects admirably highlighting the
importance of SIOP on one hand and the role of Collaboration on the other. It is a very good
read for all young managers across Business segments and categories.”
-----------Sudhanshu Vats, Vice President - Laundry South Asia and Radiant, Unilever.
"Practical, hands-on guidebook for sales, marketing, manufacturing and supply chain
professionals. A must-read for those entering the corporate world
professionals. A must-read for those entering the corporate world
----------- Arul Ramadurai, Head of Supply Chain Management, Novartis Pharma GmbH
