“The book written by Bidur Dhaul and Enver Yücesan on supply chain management is a must read for customer facing staff in any commercial organization. It explains in simple terms the essence of supply chain management, offers pragmatic tips for focused improvement and underlines the important role that sales people have to play to drive supply chain effectiveness and –efficiency and turn it into a source of competitive advantage”.
----------Ronald de Jong (Chief Market Leader and Member of the Executive Committee, Royal Philips Electronics NV)
“A must read. A critical topic for succeeding in current and future environment, very well covered by a practicing manager and an academic”
------Rajeev Chopra (Managing Director and Vice Chairman, Philips Electronics India limited)
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